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VGLN.com Features >> article

E3 2004: Schedule of Events
by Jolex Del Pilar

Tuesday, May 4 2004

Here's a list of the many events that will be taking place before and during E3.

SPECIAL E3EXPO 10TH ANNIVERSARY HAPPENINGS

May 12, 8:00 a.m. to 10:00 a.m. - ESA (owner of E3Expo) Media Briefing & Breakfast - LACC Room 411/Theater. Entertainment Software Association (ESA) President Douglas Lowenstein hosts the E3Expo 2004 Media Briefing & Breakfast. This exclusive event offers media the opportunity to view findings from the ESA's annual Computer and Video Game Consumer Survey and get an in-depth update on the state of the rapidly growing interactive entertainment industry. Seating for the briefing and breakfast is first-come, first-served. RSVP to E3Expo Media Relations at media@e3expo.com.

May 13 / May 14 - "Into the Pixel" - Concourse Lobby. In celebration
of its tenth anniversary, E3Expo, in conjunction with The Academy of
Interactive Arts & Sciences and The Graphic Arts Council of LACMA,
will hold a juried exhibition of computer and video game art to
premiere at this year's show. "Into the Pixel" is a celebration of
video game art curated by interactive entertainment industry art
veterans and experts from the traditional art field. Selected artwork
will be on exhibition. Sponsored by Spike TV. Contact: Ashley Kim,
310-967-2966, akim@e3expo.com or Christine Oh, 310-967-2952,
coh@e3expo.com.

Daily - "The History of Video Games" interactive museum - Kentia Hall.
Intellivision Productions and The Classic Gaming Expo have
collaborated to create E3Expo's first-ever, multimedia, interactive
museum. Encompassing more than 2,000 square ft. in Kentia Hall, the
museum will delve into the rich annals of video gaming history.
Starting with the Magnavox Odyssey, the first-ever home video game
system, the museum will move on to the early 1980s consoles, such as
the Atari 2600 and Intellivision, and to today's multi-faceted home
gaming systems. The museum will also feature the early personal
computers, such as the Apple II and Commodore 64, and more than 30
classic stand-up arcade games, all available for attendees to play. To
arrange interviews and a private tour of the museum, please contact
Joshua Stecker at 310-374-6893, or via email at josh@delyon-hunt.com.

MEDIA BRIEFINGS

On-site news conferences will be held at the News Conference Room
(located in LACC Room 515B, West Hall), adjoining the Media
Hospitality Suite.

May 10, 7:30 p.m. - Microsoft Media Briefing - The Shrine. Be among
the first to hear Microsoft's big E3Expo news! Now is your chance to
register for the Xbox 2004 E3Expo Briefing to be held on Monday, May
10th, at 7:30 pm at the Shrine Auditorium in Los Angeles. In order to
reserve your space, please contact the Microsoft Xbox 2004 E3Expo
Briefing Registration Team at E32004@microsoft.crgeventscom, (800)
481-6704 US/Canada or (206) 829-1362 International.

May 11, 5:00 p.m. to 7:00 p.m. - Nokia N-Gage Media Briefing - Cooper
Building, 860 South Los Angeles Street. Join Nokia as top N-Gage
executives unveil details on upcoming N-Gage games, unannounced
titles, the recently announced N-Gage QD game deck, and provide
insight into the company's games industry strategy. A cocktail
reception will immediately follow the briefing and a working area will
be provided. For more information or to R.S.V.P., please contact Will
Willis at 416-544-4916 or will.willis@ketchum.com. The N-Gage booth is
located in South Hall, #1524.

May 12, 1:00 p.m. to 1:45 p.m. - ResponDesign Media Briefing - News
Conference Room. Contact: Tricia Savitt, 503-449-6580,
tricia@threepr.com.

May 12, 3:00 p.m. to 3:45 p.m. - CMY Multimedia Media Briefing - News
Conference Room. Join CMY Multimedia as it launches its international
expansion by establishing its first satellite operation in Del Mar,
California. CMY executives will discuss the company's new line of
educational software games and discuss strategies to engage elementary
students in the United States as successfully as it has in Spain.
Contact: Elizabeth Pechs, 949-294-6075, epechs@mizton.com.

May 12, 4:00 p.m. to 4:45 p.m. - Nevrax SARL CMY Multimedia Media
Briefing - News Conference Room. Contact: Alexander Macris,
919-806-4648, amacris@themis-group.com.

May 12, 4:00 p.m. to 5:00 p.m. - Sweden Trade Council - Sweden
Pavilion. Join all 20 companies in the Sweden Pavilion for cocktails
and hors d'oeuvres, one-on-one interviews and new product
demonstrations. By invitation only. Contact: Clare Hobby,
310-566-2330, clare.hobby@swedishtrade.se or Per Anell, 310-473-3545,
per.anell@swedishtrade.se.

May 13, 9:00 a.m. to 9:45 a.m. - Adventus Incorporated - News
Conference Room. Adventus Interactive will introduce two new
edutainment products that will revolutionize the learning of music.
Aimed at children ages 4 to 7 and promising to make them smarter,
Children's Music Journey will be introduced by Adventus President Jim
Mullen along with David Arden, the Executive Director of the Keys to
Achievement Foundation, an organization dedicated to providing early
music education to children in all U.S. communities. The company will
also announce the upcoming release of Adventus Internet Music Studio
(AIMS), a groundbreaking software which facilitates highly effective
instructor-led piano lessons over the Internet. Contact: - Ian
McKinnon, 902-453-4464, ian@adventus.com.

May 13, 10:00 a.m. to 10:45 a.m. - Electric Spin Media Briefing - News
Conference Room. Contact: Alnoor Ebrahim, 416-410-1166, ext. 103,
alnoor.ebrahim@electric-spin.com.

May 13, 6:00 p.m. to 8:00 p.m. - Sweden Trade Council - Figueroa
Hotel. This is a great networking event hosted by the Consulate
General of Sweden at the beautiful Figueroa Hotel. By invitation only.
Contact: Clare Hobby, 310-566-2330, clare.hobby@swedishtrade.se or Per
Anell, 310-473-3545, per.anell@swedishtrade.se.

GENERAL EVENTS

May 12, 10:00 a.m. to 2:00 p.m. / May 13, 10:00 a.m. to 2:00 p.m. -
ARUSH Entertainment - Live the life of Hugh Hefner in the new
videogame "Playboy: The Mansion," which will allow you to live the
playboy lifestyle while building your magazine empire. Along with the
new debut, two Playmates will be on hand posing for pictures with
attendees. Contact: Donald Case, 480-609-8665, Donald@arushgames.com.

May 12, 12:00 p.m. - Image Metrics - Get the inside track on total
performance capture technology used in Sony's E3 hit, "Getaway 2,"
from the facial animation experts on the project. By invitation only
at The UK State of Play Pavilion. Contact: Kerry Sneddon,
44-161-476-8220, kerry.sneddon@image-metrics.com.

May 12, 1:00 p.m. to 2:00 p.m. - Majesco Games - Majesco will host a
photo opportunity and autograph signing to introduce BloodRayne - the
sexy, supernatural, half-vampire heroine from their popular
"BloodRayne 2" game - to the public for the first time. Contact: Laura
Heeb, 212-338-9551, laura@highwatergroup.com.

May 12, 1:00 p.m. to 4:00 p.m. - Vivendi Universal Games - The Coors
Twins, Elaine and Diane Klimaszewski, will make a guest appearance to
promote "Crash Twinsanity" and pose for pictures with show attendees.
Contact: Marla Rothschild, 310-431-4375, marla.rothschild@vugames.com.

May 12, 2:00 p.m. to 2:30 p.m. - Games for Windows - When it comes to
massively multiplayer games, there's no platform that compares to
Windows. And when it comes to massively multiplayer developers,
there's no comparison to Richard "Lord British" Garriott, the father
of the "Ultima" series. Join Richard Garriott in the Games for Windows
booth as he mingles with fans and signs memorabilia from his most
recent powerhouse title, "Lineage II." Contact: Vanessa Whorley,
206-223-1606, vanessa.whorley@edelman.com.

May 12, 10:00 a.m. to 5:30 p.m. / May 13, 9:00 a.m. to 5:30 p.m. /
May 13, 9:00 a.m. to 3:30 p.m. - Games for Windows - The Games for
Windows booth is more than just one-stop-shopping for the hottest
Windows titles from top industry publishers. The booth will also
feature the Windows XP Unreal Tournament 2004 Challenge. Check out
what's next for Unreal Tournament and compete for some unreal hardware
prizes. On Wednesday and Thursday at 5:30 p.m. and Friday at 3:30
p.m., Games for Windows will announce two daily winners. Overall show
winners will be announced on Friday. Contact: Vanessa Whorley,
206-223-1606, vanessa.whorley@edelman.com.

May 12, 10:00 a.m. to 6:00 p.m. || May 13, 9:00 a.m. to 6:00 p.m. -
Wizards of the Coast - The world's best Magic players (online and off)
will be competing in the 8th annual Magic Invitational tournament,
Magic: The Gathering All-Star Game. Players will be available to share
strategies and tips for playing "Magic Online" or to challenge the
media to a duel. Contact: Paul Dalessio, 617-367-6655,
paul@tomasettipr.com.

May, 12, 10:00 a.m. to 12 p.m. and 1:00 p.m. to 5:00 p.m. / May 13,
10:00 a.m. to 12 p.m. and 1:00 p.m. to 5:00 p.m. / May, 14, 10:00
a.m. to 12 p.m. and 1:00 p.m. to 4:00 p.m. - NCsoft - Visit the "Auto
Assault" section of the NCsoft booth and hob-knob with Jen, the human
bounty hunter from the "Auto Assault" trailer. She'll step out of the
apocalyptic world of "Auto Assault" right onto the show floor to hang
out with the fans. In addition, NCsoft will give away a tricked out
dune buggy every 15 minutes each day. Contact: David Swofford,
512-498-4002, dswofford@ncaustin.com or Janna Bureson, 512-498-4051,
jbureson@ncaustin.com.

May 12, 11:00 a.m. - 1:00 p.m. / May 14, 11:00 a.m. - 1:00 p.m. - Fix
your favorite games, movies and music at the VenMill/Specialty Store
Services booth #6746 in Kentia Hall. VenMill Industries will offer
media an exclusive opportunity to repair their own damaged optical
media - CDs, DVDs, favorite games, movies or music - for free at the
VenMill booth. The brand-new, patent-pending technology VenMill
employs eliminates damages without abrasives that can eventually ruin
optical media. Contact: Matt Landry, 617-945-0488, matt@matternow.com.

May 12, 3:00 p.m. / May 13, 3:00 p.m. / May 14, 3:00 p.m. - Konami -
See the sexy ladies of Konami's new and industry-first all-female
wrestling game, "Rumble Roses." These vicious vixens will be competing
in the ultimate - and very "revealing" - showdown that will have
gamers sweating in their boots. Contact: Marc Franklin or Peter
Nguyen, 650-654-5600, mfranklin@konami.com and nguyen@konami.com.

May 13, 5:00 p.m. to 6:00 p.m. - Sweden Trade Council - Stop by booth
#2128 in West Hall for some Happy Hour networking, Swedish style!
Contact: Clare Hobby, 310-566-2330, clare.hobby@swedishtrade.se. Per
Anell, 310-473-3545, per.anell@swedishtrade.se.

Daily - Fatal1ty/ABIT - Test your skills and go against three-time
World Champion Gamer Johnathan "Fatal1ty" Wendel in a four-minute
shootout. Challengers can win $1000 if they are able to beat Fatal1ty
as well as other prizes for scoring points against him. Open to the
first 100 attendees. Contact: Rita Tennyson rita@terpin.com.

Daily - NCsoft - Stop by booth #824 in South Hall for a chance to play
"Lineage II" and stick around for giveaway drawings. Contact: David
Swofford, 512-498-4002, dswofford@ncaustin.com or Janna Bureson,
512-498-4051, jbureson@ncaustin.com.

o May 12, 2:00 p.m. / May 14, 12:00 p.m. - Purge the Unclean -
Witness the total annihilation of undead monsters as three
hunting parties cleanse Hunter Village.

o May 12, 4:00 p.m. - Queen Ant Raid - Observe cooperative
party play as fighters, wizards and clerics join forces to
infiltrate and destroy the mighty Ant Queen in her own lair.

o May 12, 5:45 p.m. / May 14, 2:00 p.m. - The Kruma Tower -
See the gorgeous environments in "Lineage II" as a team of
well-trained assassins gains access to the Kruma Tower and
slays the infamous Death Knight.

o May 13, 12:00 p.m. - The Dark Elf Dungeon & The Ruins of
Sorrow - Experience the peril of the Dark Elf dungeon as a
team fights its way to the succubus room to kill the cave
maiden and battles undead monsters at the Ruins of Sorrow.

o May 13, 2:00 p.m. - The Elven Dungeon - Watch as a multi-race
team travels the innards of the dungeon to kill the monstrous
beast, Kirunak.

o May 13, 4:00 p.m. - Once Upon a Time in Oren & Battle at
Ivory Tower - See the bloody battle over Oren Castle on the
big screen. Then watch Dark Elves and Elves square off in a
fight to the end, while the survival of the Ivory Tower hangs
in the balance.

o May 13, 5:45 p.m. - Who is the Executioner? - Have you ever
seen the execution ground? Now's your chance! See the somber
execution ground and strange monsters like the mandragora,
lemur and spector.

o May 14, 4:00 p.m. - Battle at Ivory Tower - Watch Dark Elves
and Elves square off in a fight to the end, while the
survival of the Ivory Tower hangs in the balance.

Daily - GameInfinity - Experience Korean culture through music and
dance. Contact: Joanna Shin, 82-2-550-2567, Joanna@union.co.kr.

o 'Dulsori', a dynamic and unique Korean percussion group, will
perform native traditional rhythm with a modern style, three
times per day for 15 minutes.

o 'Magic & Mime', a type of multi-play that combines magic and
mime in a contemporary style, will be performed in 15-minute
sessions four times per day.

Daily - Razer - Professional videogamer, Travis "RaiLz" Marks, 19,
will be making an appearance at the Razer booth to demonstrate gaming
must-have peripherals, including Razer's viper optical mouse and
eXactMat, its first two-sided anodized mouse pad. Contact: Susan Yin,
310-201-8800, syin@rogersandcowan.com.

Daily - Sammy Studios - Sammy Studios has built a replica of an
in-game haunted church to debut its cinematic first-person-shooter,
"Darkwatch." The experience is designed to highlight the game's
inspired premise, a Western and Horror that puts players in control of
half-vampire gunslinger Jericho Cross in a Wild West overrun by a
vampire lord. Show attendees will find tickets for free admission to
the "Darkwatch" theater inserted in all show badges, and audience
members will be eligible to win a video game collector's dream - a
one-of-a-kind Guilty Gear XX # Reload arcade machine. Contact: Alex
Armour, (760) 448-3069, aarmour@sammystudios.com.

Daily - Wild Things - Dunk a basket for the Lakers or go face to face
with a dinosaur. Using the technology of Sony's Eye Toy, Wild Things
brings you new interactive ways to get involved and inside the video
game. Contact: Howard Jacobson, HWildthings@aol.com.

--- Jolex Del Pilar
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