Eidos Advertising causes slight stir
by Jolex Del Pilar

Monday, November 26, 2001

Mobile phone users receive interesting message as part of Eidos advertising campaign.

A text message sent by Eidos told thousands of mobile phone users to report for military duty. It read: "Please report to your local army recruitment center immediately for your second tour of duty. Commandos 2 on PC, it's more real than real life -- out today from Eidos."

The message brought a complaint from an ex-serviceman that it could cause fear and distress. "The Authority considered that at first glance the text message could distress recipients," the Advertising Standards Authority (ASA) said, upholding the complaint.

--- Jolex Del Pilar, VGLN Warlord