Tokyopop gives details on the launch of their newest series, Rave Master, on the Cartoon Network.
TOKYOPOP Inc. has a few words for Licensing International attendees: It's time for the Rave-olution! The leading U.S. publisher of manga (graphic novels) is pleased to announce its comprehensive launch plan for Rave Master--the year's hottest animated action/adventure series for boys, currently airing on Cartoon Network's Toonami block. Already a top-selling TOKYOPOP manga series, the Rave Master property will virtually explode in the coming months with DVDs, Cine-Manga and a full-scale licensing program in the works. The following is a summary of the exciting initiatives planned:
DVD Release - This October TOKYOPOP debuts Volume 1 containing the first two episodes of Rave Master. The epic quest follows young Haru Glory on his journey of adventure and self-discovery. Joined by Elie and Plue, two truly unique companions, Haru travels the globe to retrieve the powerful Rave Stones necessary to defeat the malevolent Shadow Guard.
Cine-Manga - Also launching this October from TOKYOPOP is the first Rave Master Cine-Manga-a unique action-filled blending of the show's full-color screen-captured images complimented with text balloons taken from the original script.
Master Toy Licensee - As previously announced, Hasbro will draw upon its 80 years of experience to develop a comprehensive line of Rave Master themed action figures, games and accessories.
Interactive Wall Calendars - Avalanche, who has manufactured star-studded products for Teen People, Time-Life and the U.S. Olympic Soccer team, will use their expertise to create Rave Master calendars. Each calendar will include 50 stickers featuring Rave Master's eclectic characters.
Squishy Toys - Dark Horse, renowned for their hot comic book series based on Hell Boy and Star Wars, will develop a collectible squishy toy based on Griff, the fiercely loyal companion to Elie and Plue.
Bedding & Home Décor - Jay Franco and Sons, Inc, a leading manufacturer of home products, is coming out with an eye-catching line of Rave Master bedding, bath and beach towels.
Apparel - Top manufacturer Mad Engine has been tapped to create Rave Master t-shirts and sweatshirts.
Motion-Activated Games - Toy Quest, among the world's largest private makers of electronic games and toys, will use its 30 years of expertise to develop two motion-activated Rave Master games: an interactive headset LCD game and an interactive game played through a motion-sensored accessory.
"Rave Master's uniquely layered world of quests, characters and journeys presents some incredible merchandising opportunities," said Kathryn Klingler, TOKYOPOP's Licensing & Merchandise Sales Director. "We are delighted to have signed on so many pros, and we are excited at the prospects of more to come."
Also a hit in its native Japan, the Rave Master property has spawned 23 graphic novel volumes, a successful animated TV series and video games for PlayStation and Game Cube overseas.
