'Driven' for GameCube rides its way to stores
by Julius Bautista

Tuesday, March 26, 2002

BAM! Entertainment ships the Cube version of its PS2 racer this week.

---BAM! Ent. Press Release

San Jose, Calif. (March 26, 2002)- BAM! Entertainment (Nasdaq: BFUN) today announced that its explosive racing game Driven for Nintendo® GameCube is shipping to stores this week, making it the first true racing game available on the platform. Developed by BAM! Studios Europe, BAM!'s first GameCube project results from the company's multi-year, multi-title relationship with Franchise Pictures and is based on that studio's movie of the same name - starring award-winning actor Sylvester Stallone. In addition, Driven for GameCube is slated to ship in time for the European launch of Nintendo's next generation console in May of this year.

"The team has been able to achieve some fantastic results with the GameCube technology and we strongly feel that Driven fills a need for GameCube owners and racing fans alike," said Bernard Stolar, President and Chief Operating Officer of BAM! Entertainment. "We are pleased that our first GameCube project was delivered by our internal development team."

Driven immerses players in the high-adrenaline world of competitive cart racing. Arcade, Story, Championship and Multiplayer modes allow players to experience life both on and off the track, racing as one of 12 drivers. With smooth arcade-style handling, players will enjoy eight exciting tracks in either single or multi-player modes on tracks ranging from the sunny speedways of Angel's Bay in California to the heavy traffic of downtown New York. A personality-led style of racing, Driven places the emphasis on the driver's abilities, rather than the cars, with one of the unique features being the ability to get into "the zone'', where players are rewarded for flawless driving with improved handling and increased speed.

Driven is currently available for PlayStation® 2 and Game Boy® Advance. Driven for GameCube is rated T for Teen and will be available at most major retailers this week at an estimated retail price of $39.99. For more information about BAM! Entertainment, Driven GameCube, or any of BAM! Entertainment's products visit www.bam4fun.com.

About Franchise Pictures LLC.
Franchise is an independent motion picture production and distribution company founded by Elie Samaha and Andrew Stevens, two of the more prolific producers in the entertainment industry. Since its inception in 1998, Franchise has produced and delivered a number of high profile pictures to the marketplace. Among them have been Heist starring Gene Hackman and Danny Devito, The Whole Nine Yards starring Bruce Willis and Matthew Perry, Driven starring Sylvester Stallone, Kip Pardue and Estella Warren, Angel Eyes starring Jennifer Lopez and Jim Caviezel, Art of War starring Wesley Snipes and Donald Sutherland The Pledge starring three-time Academy Award-winner Jack Nicholson.

About BAM! Entertainment, Inc.
Founded in 1999 and based in San Jose, California, BAM! Entertainment, Inc. is a developer, publisher and marketer of interactive entertainment software in North America and Europe. The company develops, obtains, or licenses properties from a wide variety of sources, including global entertainment and media companies, and publishes software for video game systems, wireless devices, and personal computers. The company's common stock is publicly traded on Nasdaq under the symbol BFUN. More information about BAM! and its products can be found at the company's web site located at www.bam4fun.com