Nintendo Customer Loyalty Program
by Jolex Del Pilar

Friday, December 12, 2003

Three-tiered program rewards players for site participation.

Nintendo today announced a Customer Loyalty Program in an effort to encourage participation at their recently redesigned Web site.

The three-tiered program rewards players for their site participation with exclusive news and inside information while soliciting feedback on Nintendo systems and games. The first free reward is The Legend of Zelda Collector's Edition disc, which can be obtained by registering two of Nintendo's holiday titles and a GameCube system on the site.

"The new Nintendo.com Web site will enable us to further strengthen our relationships with our valued customers," said Dan Owsen, Nintendo of America's online manager. "A higher level of feedback provided by our fans will give us a better view of what our fans want, which will help us tailor future marketing campaigns, customer service outreach and even new products to meet their needs."

The three levels of membership are as follows:
· My Nintendo Members -- All visitors to Nintendo.com can become registered My Nintendo members by providing their e-mail and home addresses. My Nintendo members may participate in surveys or forums and subscribe to value-added services such as e-newsletters.
· NSiders -- By registering at least one Nintendo product on the site, My Nintendo members become NSiders. They get access to hidden game content, cheat codes and other valuable information that rewards them for their loyalty to Nintendo.
· Sage -- Based on their frequent participation and feedback at the NSider level, the most dedicated customers may be offered Sage membership, bringing them into an inner circle of influencers who can retrieve premium content, help moderate forums and occasionally preview new Nintendo games and initiatives.

--- Jolex Del Pilar