American McGee teans with Mary-Mararet
by Kit

Wednesday, September 15 2004

Team will offer professional services to industry.

Mary-Margaret.com announced today that American McGee’s game design and consulting firm, The Mauretania Import Export Company, recently signed on as a Strategic Partner to the company, joining other game industry organizations that offer innovative professional services to the game industry.

The Mauretania Import Export Company is a videogame, film, and television production company that specializes in developing and building multimedia brands. Based in Los Angeles, the firm offers consulting and management services to intellectual property owners, developers, studios, and publishers to assist in improving and extending brand performance across entertainment platforms, creating brands, driving shareholder value and creating competitive advantages. Through their industry experience, relationships and expertise, the company collaborates with clients to fulfill goals in Product Development, Game Design Consultation, Developer Representation, Brand/Franchise Management and Game Development Analysis.

American McGee is best known as the creator and designer of "American McGee's Alice" (Electronic Arts). While at Electronic Arts, McGee consulted on a variety of games, including the Sims, and served as Creative Director of the studio, consulting on a number of major PC and console titles. Prior to founding The Mauretania Import Export Company, American was the creative director/founder of Carbon6, Inc. His current interactive projects include “American McGee Presents: Scrapland” and "American McGee's Oz," as well as several other unannounced titles.

The Mauretania Import Export Company and Mary-Margaret.com are joining forces to broaden the scope of independent consulting services available to the interactive entertainment marketplace. This strategic relationship has been established to enhance the business capabilities of both firms, in a continuing effort to serve the needs of the game industry companies that are reaching for a higher standard of professional services in areas such as game design, product development, branding and staffing.

Anthony Jacobson, partner and co-founder of The Mauretania Import Export Company, states, "Mary-Margaret.com has been a leader in professional recruitment for many years, and this relationship has developed as a natural progression in the evolution of the interactive entertainment industry. As game budgets continue to grow, so has the need to protect brand integrity through high quality production. The complexity of managing multi media brands requires more cooperation between disparate disciplines than ever before. Mary-Margaret.com’s unique understanding of the marketplace, paired with our creative services, creates a practical and exciting new resource for the interactive and traditional entertainment industries.

Fiona Cherbak, business development consultant and senior recruiter for Mary-Margaret.com, adds “The Mauretania Import Export Company and American McGee represent a new wave in game design services and professional consulting for the interactive and traditional entertainment industries, while Mary-Margaret.com is uniquely positioned to aid TMIEC in their business development and client relations efforts. This strategic partnership provides a mutual opportunity to develop and implement meaningful synergy efforts within games, TV and film. Mary-Margaret.com is proud to work with The Mauretania Import Export Company as their exclusive game recruitment partner.”

--- Kit