GameStop Corp. Joins Major League Gaming As Presenting Sponsor For 2004 Season
by Kit

Friday, October 8 2004

Specialty Retailer to Support Burgeoning Professional Video Game League.

Major League Gaming (MLG), the official professional video game league for console game players, announced today that specialty entertainment software and video game retailer, GameStop Corp. (NYSE: GME) will serve as the presenting sponsor for the second half of the 2004 season. The sponsorship package, valued at $100,000, provides GameStop a direct connection with the competitive console gaming community through event marketing, online promotion, in store appearances and advertising spots on MLG’s video-on-demand service.

“There is a tremendous groundswell of excitement and support among the competitive video game community for professional video game competitions,” said Dan DeMateo, President and Chief Operations Officer of GameStop Corp. “It is a cultural movement that is sweeping the country and it is only getting stronger. We share with MLG a passion for gaming, and we are happy to support our sport’s expansion into the professional arena.”

GameStop signage and promotional literature can be found at MLG tournaments in Atlanta, Seattle, San Francisco, Los Angeles, Boston and New York and on the MLG Web site at www.mlgpro.com. In each tournament city, MLG professional gamers will make guest appearances at GameStop stores for head-to-head game playing with the general public and autograph signings. Gamers will also be able to access MLG through the GameStop Web site at www.tour.gamestop.com. Print advertising for tournament events will also run in Game Informer magazine (over two million subscribers) and in GameStop’s in-store shopping guides (300,000 circulation).

“We are extremely pleased to have GameStop as a presenting sponsor for the 2004 season,” said Michael Sepso, chief executive officer of MLG. “GameStop is the premier retailer for competitive gamers and a perfect partner to help strengthen the growth of professional video game competition across the U.S.”

--- Kit