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VGLN Business News >> archive >> article

Comcast Launches First Broadband Internet Channel for Kids
by Kit

Tuesday, October 19 2004

Channel launches with premium content from Disney Online.

Comcast today announced the launch of the Comcast Kids Channel, a safe interactive environment designed for today’s broadband family. The channel launches with premier content from Disney Online.

Specifically, Comcast is featuring Disney Connection, a collection of Disney broadband entertainment for kids. It includes a regularly updated slate of games, activities and video, as well as select access to two premium offerings: Disney’s Blast, an ad-free online entertainment service for kids ages 3-10, and Disney’s Toontown Online, the first massively multiplayer Internet game designed specifically for kids and families. In addition, the new Digital Showcase provides videos from Disney each week, including cartoon shorts, music videos and movie trailers. Additional Disney video content is available in The Fan™, Comcast’s innovative multimedia broadband player, providing more fun and educational information geared for kids.

This marks the North American launch of the internationally popular Disney Connection.

Forty percent of Comcast High-Speed Internet households include children. Comcast is focused on providing an unparalleled broadband experience for the broadband family via the delivery of world-class kids content and built-for-broadband applications, enhanced by its 100% Pure Broadband™ network.

“Comcast Kids Channel is another example of Comcast leveraging premier content to enhance the total broadband Internet experience for our customers,” explained Greg Butz, senior vice president, marketing and business development for Comcast’s online business. “It also brings together the nation’s number one broadband provider with Disney, a market leader in advanced broadband content that parents trust to educate and entertain their children.”

“Families have signed up for broadband in mass, and now they are looking for appropriate online entertainment that kids will love and that takes advantage of their fast connections,” commented Ken Goldstein, executive vice president and managing director of Disney Online. “We share Comcast’s dedication to creating an advanced broadband experience that families can enjoy and trust and are delighted to launch in the U.S. with the nation’s top broadband provider.”

"Branded content, like Disney Connection, illustrates how developing content for broadband can be utilized to provide our affiliates and consumers with powerful, new programming experiences," added Sean Bratches, president, Disney and ESPN networks affiliate sales and marketing.

--- Kit

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